Privacy Policy

Last updated: February 2025

1. Introduction

At SarasNova Insights Private Limited ("SarasNova", "we", "us", or "our"), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (the "Website") or use our AI-powered financial planning and analysis services (the "Service").

By accessing or using our Website or Service, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our Website or Service.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

  • Register for an account or subscribe to our Service
  • Request a demo or contact us through our Website
  • Subscribe to our newsletter or marketing communications
  • Participate in surveys, contests, or promotional activities
  • Use our Service, including uploading data or content

This information may include:

  • Name, email address, phone number, and mailing address
  • Company name, job title, and business information
  • Payment and billing information
  • Account credentials and preferences

2.2 Usage Data and Analytics

We automatically collect certain information when you access or use our Website or Service, including:

  • IP address, browser type, and device information
  • Pages visited, time spent on pages, and navigation patterns
  • Date and time of access
  • Referring website addresses
  • Cookies and similar tracking technologies

2.3 Customer Content

When you use our Service, including our data consolidation and business reporting dashboard services, you may upload, input, or provide access to data, financial information, and other content ("Customer Content"). We store and process this Customer Content solely for the purpose of providing the Service to you.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide, operate, maintain, and improve our Website and Service
  • To process your registration, manage your account, and fulfill your requests
  • To communicate with you, including responding to inquiries and providing customer support
  • To send you newsletters, marketing communications, and promotional materials (with your consent)
  • To process payments and manage billing
  • To analyze usage patterns and improve user experience
  • To detect, prevent, and address technical issues, fraud, or security threats
  • To comply with legal obligations and enforce our Terms of Service
  • To develop new products, services, and features, including our machine learning solutions

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

4.1 Service Providers

We may share information with third-party service providers who assist us in operating our Website, conducting our business, or providing services to you, such as cloud hosting, payment processing, analytics, and customer support. These service providers are contractually obligated to keep your information confidential and use it only for the purposes we specify.

4.2 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

4.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

4.4 Aggregated and Anonymized Data

We may use and share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you for analytics, research, and improving our services.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Regular security assessments and vulnerability testing
  • Access controls and authentication mechanisms
  • Employee training on data protection and privacy
  • Secure data centers and infrastructure

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

  • Access: Request access to your personal information
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information
  • Portability: Request transfer of your data to another service
  • Objection: Object to processing of your personal information
  • Restriction: Request restriction of processing
  • Withdraw Consent: Withdraw consent where processing is based on consent

To exercise these rights, please contact us at info@sarasnova.com. We will respond to your request within a reasonable timeframe.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Website and store certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Website, including our financial planning and analysis tools.

We use cookies for purposes such as:

  • Essential website functionality
  • Analytics and performance monitoring
  • Personalization and user preferences
  • Marketing and advertising (with your consent)

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. We take appropriate safeguards to ensure that your information receives an adequate level of protection.

10. Children's Privacy

Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us, and we will take steps to delete such information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We may also notify you via email or through a notice on our Website. You are advised to review this Privacy Policy periodically for any changes. For more information about our services, visit our services page.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

SarasNova Insights Private Limited

Email: privacy@sarasnova.com

US Office: 9831 W Menomonee Park Ct, Jackson, WI 53225, USA

India Office: Kolkata Metropolitan City, Kolkata, India